Nairobi Restaurant Week #NRW2015 kicks off today.
For the uninitiated, Restaurant Week is when hundreds of establishments, from fine dining standbys to hip new eateries, offer special prix-fixe lunches and dinners to much enthused foodies.
This event has been a proven tradition amongst many major cities around the World including Cape Town, London, New York and Tokyo to name a few and although it is still quite a new concept in the country, last year’s launch was a big success. This year’s NRW will feature over 50 restaurants offering 2 or 3-meal courses.
Are you being served a raw deal?
At first glance, Restaurant Week seems like a win-win for both restaurants and guests. Customers pay a fixed (and ostensibly lower) price while getting to try a new restaurant and its specialties.
For all its benefits, Customers, rightly, want a good dining experience and a good deal. Restaurants on the other hand, rightly, want to fill seats during an otherwise slow month—the original purpose behind the promotion—and satisfy guests without losing money.
But here’s the thing: a ton of people turn out for Restaurant Week. “Amateur eaters” are seduced by the seemingly low prices and a desire to experience the new culinary fad. As a result, wait times can stretch on, and service may lag due to the sheer volume of orders and tables.
The premise of restaurant week is that restaurants you may not normally visit will lower their prices and offer their best dishes or most creative items in order to lure you back in the future. This is however not the case for all establishments involved.
You might find restaurants that don’t take the event seriously and serve extra-small portions. With menus being extremely limited, the value just isn’t there.
The quality of food often drops, too. Cheaper options that may not otherwise appear on the standard menu show up on the prix fixe as a way for owners to save money with the “special” menus. There are restaurants that normally have very particular ingredients and offer really outstanding quality products, and then you come into Restaurant Week and it’s all very conventional. The meal should at least be representative of the kitchen’s style.
Taking all of this into consideration, those prix fixe costs suddenly don’t seem like the best deal in some establishments.
Restaurant Week can certainly be great for restaurants — it amps up exposure and brings in new customers during an otherwise slow month.
It is also a good opportunity for restaurants to showcase to people who may have otherwise not dined with them.
But it can also have the opposite effect. Dining out during Restaurant Week doesn’t necessarily offer a true glimpse of what a place is actually like. Crowds and long wait times annoy a restaurant’s best customers, and those deal-seeking diners are not necessarily going to come back. Which is really bad, given that increasing repeat business for restaurants is one of the main goals of a publicity program such as Restaurant Week.
It can also be rough on the servers leading to a subpar service. When you get down to it, the waiter isn’t making as much money.”
Ultimately, Restaurant Week can turn out to be a pain. But if you do decide to go, here are some tips for doing it right:
- Do your research — some menus might be dumbed down, especially the higher cost ones. Try to find restaurants that stick as close to their main menu as possible. If the regular menu, and what they’re offering you doesn’t match up, then you’re looking at a place that’s faking you out. There are also plenty of restaurants where you actually pay more during Restaurant Week than you would a la carte.
- Make a reservation, especially at your favorite spot. Restaurant Week is always busy, and you might not be able to get in. The menu is limited to the first 250 patrons at each outlet so the earlier the better!
- Chances are many of the best restaurants were booked weeks ago. Don’t be afraid to call if a restaurant is booked to see if some tables are unloaded last minute by reservation hoarders. Sometimes, restaurants will extend their promotions after Restaurant Week (or offer the prix fixe year round). Plus, it never hurts to make sure there are no cancellations!
- Be Nice – If you do go out late, realize servers have likely been running around more than usual by the time you get there. A little extra kindness can go a long way — not being snappy is a good way to increase your chances of getting your food quickly and accurately, something that holds true no matter what time you dine.
- Do Lunch – If you’re able to make time in the middle of the day, lunch is a good option. Not only are the the courses cheaper, dining rooms are less likely to be jam-packed, and the service and kitchen staff will both be fresh. It’s a good chance to try places you might not venture during the evening.
- Branch Out – Sure, everyone wants to go to the hot spots of the moment, but you might get better service (and find out about a fantastic dish before your friends do) if you try some of the older, more established restaurants on the list.
- Tip Well – Do tips actually act as incentives for good service? Not exactly, since your server won’t know what you leave until your meal is over, but if Restaurant Week patrons decide as a group to leave better gratuities, it could put an end to the front-of-the-house griping that traditionally comes with the promotion. Happier servers = happier guests, simple as that.
- Don’t Double Book – If you can get them, it can be tempting to book several reservations for one evening, and then choose whichever one you most feel like on the night of. This is definitely not cool, since it leaves restaurants on the hook with empty tables and lost revenue. See “Tip Well” above; making the promotion smoother for servers and managers ends up making it smoother for everyone.