The Kenya Tourism Board have been bestowed the owner of hosting this year’s World Travel Awards (WTA) – African region. The Awards, dubbed “Oscars of the Travel Industry” will be held on the 16th of October and are bound to highly boost Kenya’s tourist market. The hosts were awarded – Africa’s leading Tourism Board – by WTA last year in December and also scooped the – Best African Tourism Board – in the Africa Safari awards held in London in February; beginning of this year.
“That WTA has chosen Kenya for the African region ceremony as part of the world grand tour, is an endorsement of the country as a preferred tourism destination in the world”, Says KTB Managing Director Muriithi Ndegwa. Graham E. Cooke, President and Founder, WTA, added, “The selection of our hosts is fundamental to the success of our awards programme, and Kenya as a nation has all the ingredients to rise to the challenge of hosting our Africa Ceremony – a warm, vibrant and progressive nation, brimming with enthusiasm and creativity. Tourism is vital to Kenya’s economy, contributing 12 percent to its GDP and sustaining one in ten jobs. The future is bright for Kenya, given the nation’s overwhelming natural resources, its unrivalled wildlife experiences and pristine beaches.”
For further details, including entry forms and closing deadlines for nominations, visit www.worldtravelawards.com/nominate.
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Kenya is world-famous for its diversity in cultures, wildlife and stunning landscapes which lend the countries placement as a top tourist destination not only in Africa but worldwide. The country has a range of famed national parks; Tsavo National Park, Amboseli National Park, Masai Mara, Samburu National Park, Lake Nakuru National Park, Aberdares National Park amongst others, making it the premier of wildlife safari.
Kenya has lots to offer under one roof and guests will not fall short of things to do here from bird-watching, trekking, ballooning over the Masai Mara, snorkelling at the Marine National Park in Malindi, Cultural safaris; getting to know the amazing people of Kenya to dining in the bush, staring at the African night sky in the wilderness, and lots…lots more.
Although amidst opposition, in reference to her suitability to take office by members of the committee on appointment, Mrs. Phyllis Kandie can finally breathe a sigh of relief as the new Tourism cabinet secretary. This docket also incorporates East African affairs and Commerce. Seeing as the ministerial positions are no longer politically based (cabinet secretaries are not inclined to any political party and/or are not politicians) Kenyans are hopeful to see immense growth and development having that the appointment of the new cabinet in place is mainly (the loyalty card was used on some obvious appointments) based on Merit.
Mrs. Kandie comes into office at a time when the tourism sector is experiencing major challenges that need to be dealt with immediately if growth in ratings and arrivals is to be expected. For instance the docket is at the moment lacking directors and members of various boards that fall under it after the outgoing minister Dan Mwazo went on a firing rampage in the name of transforming the ministry. Furthermore, the current insecurity situation in the country has proven to be a threat to tourism as well with the number of arrivals reducing by the day. Other challenges include; increase of wildlife poaching, poor marketing of Kenya as a tourism destination, Failure of implementing the Tourism Act and also the fact that this year was an election year, many tourists preferred to stay away in fear of a repeat post-election violence occurrence.
With this and many more other factors in tow, Mrs. Phyllis Kandie sure has her work cut out for her. As president Uhuru Kenyatta expressed, the tourism sector expects to expand to 3 million visitors and therefore she definitely has a lot of work to do; not time for dilly-dally. Hopefully her background and experience in various sectors will help catapult this industry to the top.